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Seabrook Summer 2023 Updates — We Can’t Wait

Sunny days and warm, twinkling coastal nights are on the horizon! Don’t miss the best summer in Seabrook yet with new town additions and updates that have officially arrived and others that we’re on a countdown to welcome. Experience the new market, the new outdoor pool, town amenities, and all of the town events Seabrookers know and love this summer.

Take A Peek Inside Fresh Foods Market – Opening In June!

The grand opening of Fresh Foods Market is almost here, bringing new and exciting offerings! Experience grocery shopping on the North Beach like never before when you shop locally at Fresh Foods Market. 

The two-story market showcases up to 15,000 products in the store! From a broad selection of gluten-free products, fresh produce, dairy, and more, you’ll find what you need in one trip. Shop the liquor selection, fresh seafood daily, ready-to-eat meals from rotisserie chicken to ribs, a rotating ethnic cuisine menu, a salad bar, and more on a daily basis. The Fresh Food Market team extends their thanks to the McElliot family who owned Front Street Market and helped to pave the way for a smooth transition. 

On opening day, shoppers are able to start using the click-to-order feature for grocery pick-up! For Seabrook Hospitality vacation rental guests, Concierge Services is not only able to get grocery shopping done before guests arrive, they are also able to deliver it to the vacation rental home prior to guest arrival.

Go For A Swim At Sunrise Pool – Opening In Early July

The 3-lane, heated lap pool and 20-person spa construction is well underway, set to open in July! This new year-round amenity in addition to the Sunrise Fitness Center adjoined to the pool is going to be an unforgettable highlight of 2023 and for many years to come.

The Sunrise Pool & Fitness Center building models farmhouse-style architecture, the perfect complementary addition to the South Farm neighborhood. Homeowners and Seabrook guests are welcomed through a large log arbor entrance into the check-in lobby with a pool attendant where retail items such as goggles and swimsuits are available for purchase.

Pool days are made easy and enjoyable from the cozy, heated interior lounge with a fireplace or from the cozy, outdoor covered fireplace and lounge area and convenient onsite changing rooms. By the pool, relax around the large outdoor pool on the comfortable lounge chairs and tables and soak up the summer sun.

The new fitness center is 1,728 square feet, nearly double the size of the previous Rusty Anchor Fitness space! The heated/air-conditioned room brings all of the traditional gym equipment for a full-body workout with some new additions coming, too. There is also an after-hours fitness center entrance available after the pool and lobby closes, making working out anytime a convenient option.

Try The New Eats

Frontager’s Social

Frontager’s Social (located in the previous Rusty Anchor Fitness location) is open and ready for summer! Try one of the new mouthwatering appetizers like the jumbo chicken wings or breaded cauliflower or one of the savory pasta dishes! Not to be left out is the bar beverage menu where patrons can order beer, wine, and cocktails.

Vista Bakeshop

Seabrook fans near and far have been excitedly awaiting the grand opening of the Vista Bakeshop’s newly expanded space and it’s here as of March 20, 2023! Check out the new walk-up window for orders or dine in and savor each sip or bite from new menu items, like the sandwiches, salads, and full bread loaves to go!

Blue Juice & Salad Bar

Blue is ready to bring on all of the refreshments this summer! Cool down with an acai bowl or smoothie and enjoy light bites of the different salads or melts.

Browse New Retail & Merch

Seabrook Goods & Apparel

Seabrook Goods & Apparel (previously Tides By Seabrook) is now located next to the new market! Stop by and shop for your new favorite logowear piece, from hats to hoodies, t-shirts, sweats, jackets, and more.


Market Street welcomed PONDR in May, a men’s clothing and accessories store!

A message from the PONDR team:

Our tagline, “Leisure. Comfort. Finery.”, encapsulates the essence of our brand, representing our dedication to providing high-quality, stylish clothing and accessories that embody these values. We believe that by offering a carefully curated selection of merchandise, paired with exceptional customer service, we can create a shopping experience that is truly unforgettable.

Our mission is to provide a uniquely curated boutique selection of quality goods that cater to the modern and classic styles of our male clientele. We aim to create a shopping experience that embodies leisure, comfort, and finery, allowing our customers to discover the perfect items to express their unique style and personality.

Our store is styled as industrial, featuring iron pipe shelving with wood and rock accenting, creating an atmosphere that is both rugged and refined. We offer a breadth of styles, from leisure to casual dress, that showcase the latest trends while also including timeless classics.

At the heart of our mission is a commitment to providing exceptional customer service. We strive to create a welcoming environment where our customers feel valued and appreciated, and where they can receive personalized assistance in finding the items that best suit their needs and preferences.

The Arcade – Coming July 2023

Seabrook welcomes the grand opening of The Arcade on Front Street in early July! The Arcade is a boutique, retro-style video arcade with games ranging from the early 80’s to very modern newly released arcades from 2023.

Mr. Walrus – Coming July 2023

Coming to Front Street in July 2023 is Mr. Walrus, a high-end kitchen and bath shop!

From the team at Mr. Walrus: We believe that shopping should be more than just acquiring products; it should be an unforgettable adventure that ignites the senses. From the moment you enter our store, you will be transported to a world where imagination knows no bounds, where every corner reveals hidden treasures waiting to be discovered.

Experience New & Updated Amenities

Pickleball Courts

Play more pickleball this summer – grab your paddles and head to the Farm District where one of the tennis courts is being converted to 3 new pickleball courts!

Mountain Biking

Thanks to the hard work of Seabrook’s lead trail builder, Brandon, and his assistant, Jorge, the mountain biking trail network is not only growing by the day but is also being constantly reworked and improved!

Check out Mike-O-Rama, Highway 1-Oh-Fun, Riptide, Ocean Rollers, and Cedar Lane for endless trail fun. Nearly all of the DNR trails are kid-friendly and in great shape – so bring the whole family and enjoy the trails and fresh, coastal air this summer. Check out Seabrook on for the most up-to-date trail information.

Attend Your Favorite Weekly Summer Events

Seabrook Sunset Concerts

Summer is coming up quickly and along with it are new and returning bands to bring lively music to the Sunset Amphitheater sunset concerts beginning on June 30th! Kick back or get up and dance to different bands playing everything from alternative rock to classic covers every Friday evening from 5:30 PM to 7:00 PM. With more eats and treats coming to the concerts this summer, don’t miss out on this perfect summertime activity! Stay tuned for the full list of featured performers!

Seabrook Saturday Markets

The Saturday markets are back and twice as big this year! Peruse fresh produce, tasty food vendors, handcrafted artisan items, woodwork, art pieces, beauty and wellness products, and much more during the Seabrook Saturday Markets, every Saturday from June 24th through September 2nd from 11:00 AM to 4:00 PM. 


We are so excited to bring back the Experts-In-Residence program this summer from June 24th through September 6th! Each week, experience family-friendly, hands-on learning with experts in a variety of fields. Returning this summer are experts David Faro, explorer, Jen Crane, yoga instructor, and Katie Merisko, macrame artist who filled Seabrook with nonstop fun and educational experiences throughout the week. New experts we can’t wait to host range from scientists, authors, comedians, and designers!

Saturday Salutations Yoga

Morning yoga is back every Saturday of summer in the beautiful, oceanview Kucera Park! Join fan-favorite instructors, Garry or Lisa, at 10:00 AM beginning on June 10th.

For a full list of summer events, visit our events page: Seabrook & Nearby Events

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