Celebrate the most wonderful time of the year during Jolly Days, Seabrook’s annual holiday celebration, happening November 27 through December 20, 2026. The season begins on Black Friday with the Jolly Trail Kickoff, tree lighting ceremony, scheduled snowfall, and the debut of Yule the Yeti.
Opening Night: Friday, November 27
Start the holiday season with festive shopping, seasonal offers, and holiday surprises throughout town as participating merchants kick off the Jolly Trail. After shopping, gather in Meriweather Square for cocoa, roaming carolers, and the official Jolly Days tree lighting ceremony.
The evening continues with a short welcome, a tree lighting countdown, and a scheduled snowfall moment hosted by Yule the Yeti. After the ceremony, guests are invited to keep the celebration going at Rising Tide with The Tide Ugly Sweater Party, featuring food, drinks, holiday fun, and plenty of festive sweater style.
Opening Friday Schedule
5:00 PM - Cocoa + carolers begin at Meriweather Square
5:45 PM - Short welcome and tree lighting countdown
6:00 PM - Official tree lighting + snowfall moment
6:15 PM - Guests invited to The Tide Ugly Sweater Party at Rising Tide
Fridays During Jolly Days
Fridays bring a full day of holiday fun to town, from Santa’s Workshop and Jolly Trail shopping to roaming carolers, scheduled snowfall, and evening celebrations at Rising Tide.
Friday Schedule
10:00 AM - Santa’s Workshop opens
10:00 AM - Jolly Trail Shopping begins
11:00 AM - Roaming carolers begin
1:00 PM - Scheduled snowfall moment
5:00 PM - Ugly Sweater Party at Rising Tide
Saturdays: Holiday Village + Parade Day
Saturdays are the heart of the Jolly Days celebration, with Santa’s Workshop, holiday shopping, festive photo stops, roaming carolers, Yule the Yeti, and the Jolly Days Holiday Parade.
Guests can visit Santa’s Workshop for Santa photos, letters to Santa, crafts, and cheerful holiday decor. Around town, holiday photo stops invite families to capture the season with candy cane, gingerbread, sleigh, mailbox, and snow globe-style displays.
The Jolly Days Holiday Parade brings everyone together for a festive town celebration led by Yule the Yeti in full parade style. A scheduled snowfall moment adds extra magic to the day.
Saturday Schedule
10:00 AM - Santa’s Workshop opens
10:00 AM - Jolly Trail Shopping begins
11:00 AM - Roaming carolers begin
1:00 PM - Scheduled snowfall moment + Jolly Days Holiday Parade
Sundays: Cozy Holiday Wind-Down
Sundays offer a slower, family-friendly holiday village experience with Santa visits, Jolly Trail shopping, roaming carolers, photo stops, and scheduled snowfall. Guests can enjoy a relaxed day around town with festive shopping, holiday photos, letters to Santa, crafts, and cozy seasonal moments.
Sunday Schedule
10:00 AM - Santa’s Workshop opens
10:00 AM - Jolly Trail Shopping begins
11:00 AM - Roaming carolers begin
1:00 PM - Scheduled snowfall moment
Plan Your Holiday Getaway