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Team
Casey Roloff Early in his career, Casey was introduced to the industry's newest trends, "smart growth" and "traditional neighborhood design." This appealed to Casey's desire to protect the coastal environment while continuing to deliver appealing and functional home designs and community plans. It was at this time that he was introduced to the work of Robert Davis and Andres Duany, Elizabeth Plater Zyberk (DPZ) Architects who had designed and built "Seaside", Florida, the most admired new town and development in the country. Seaside was regarded by many as having set the standard for environmentally sensitive, sustainable design. People embraced Seaside immediately and Casey launched plans to deliver a similarly embraceable development to the west coast. The first step was to build a small village of cottages on 12 acres using the smart growth principles found in Seaside. Bella Beach was developed in 2002 just north of Depoe Bay along the Oregon Coast, and exemplifies some of the best qualities of great neighborhoods with narrow streets, front porches, alleys, parks, and natural common areas. Bella Beach has become the most sought after community on the central Oregon coast, selling cottages at an unprecedented speed on the Oregon Coast. SEABROOK: A NEW AUTHENTIC BEACH TOWN Bella Beach's huge success on the Oregon coast confirmed the Pacific Northwest's desire for a friendly, walk-able neighborhood. For Seabrook, Casey assembled a team, and together they decided to build his dream, a new beach town. After discovering the site for Seabrook, Casey gathered a team of architects, designers, land use planners, traffic engineers, landscape designers, civil engineers, pedestrian advocates, ecologists, geo-technical analysts, marketing analysts, and financial advisors. In addition, the group met with various county and state officials from planning, transportation and ecology to incorporate their interests from the beginning. The benefits of this Charrette process have been numerous. By bringing all these specialists together Casey has been able to test many decisions with the necessary agencies and disciplines expediently. The Charrette has resulted in a more informed and refined master plan that incorporates the critical input of all the disciplines necessary to build an authentic new village. The master plan for the Seabrook was produced during an intensive week-long design "Charrette" at the Naval Station in Pacific Beach in the last week of January, 2003. The term Charrette is derived from the 19th-Century architecture school at the French Ecole Des Beaux Art. A Charrette referred to the focused period of work in the days prior to the end of the architecture students' semester. They would typically lose sleep for days while creating their masterpieces. They would work right up to the end, even as they transported their drawings on a 'little cart", or Charrette (Fr.) to the professor's studio for review. Since then, architects refer to the concentrated design process leading up to a final presentation as a Charrette. Among professional town planners and architects the Charrette has transformed into a highly productive, multidisciplinary brainstorming and design process. All the critical people involved in the creation of a development are brought together in one place and time to collaborate and unite in the pursuit of a common goal. |