Now that the 2010 Coastal Living Magazine Ultimate Beach House is open to the public, everyone can walk through it and completely experience the idea home. Nonetheless, we felt it necessary to offer our loyal Seabrook homeowners the exclusive opportunity to tour the idea house before everyone else. The opening of the Ultimate Beach House also served as an occasion to try and gather the whole Seabrook family in one place – a great way to meet your new neighbors.

On the eve of July 16 – the official opening day of the Ultimate Beach House – Seabrook welcomed over 150 homeowners and guests for a special celebratory dinner and an exclusive tour of the beach home. Many of you joined us on the red carpet for a casual meet and greet to celebrate this important milestone in Seabrook’s history. Everyone had a chance to walk around the idea house, meet with the Coastal Living Magazine and Seabrook teams behind the project, and catch up on all things coastal.

Stephen Poulakos, director of town development whom you all know well and Nicole Hendrick, Coastal Living Magazine’s idea home manager took the stage for the celebratory speech during dinner. They used the opportunity to recognize everyone’s effort and hard work toward bringing the Ultimate Beach House not only to the Washington coast, but also within walking distance from your home at Seabrook.

We were pleased that most of you were able to to come to the party and celebrate with us! In case you weren’t able to make it, let this short recap and the pictures below illustrate the fun atmosphere our Seabrook family created. Hopefully, you will find the time this summer or fall to head down to Seabrook and tour the Ultimate Beach House. You also have the chance to be the host of the idea house together with one of our homeowners, Anne Simpson. Click here to find out all the details if you’re interested in volunteering at the idea house during your visit to Seabrook.

Enjoy the photos from the celebration below!

Excited about the Coastal Living Magazine Ultimate Beach House? Want to be part of the team and help the idea house run smoothly during the summer?

Seabrook is looking for volunteers to help staff the Ultimate Beach House while it’s open from July 16 – October 31. We anticipate a lot of excited faces to tour the beach home and who better to welcome them than our very own Seabrook homeowners?

One of our homeowners, Anne Simpson, has already volunteered to be the “house mother” for the whole time the house is open. If you would like to volunteer to help around the house, here are the dates and shifts for which you can sign up:

August

Coming to Seabrook in any of the following months? View the calendars and sign up today:

• September
• October

If you would like to sign up for any of the open times, please send an email to rsvp@seabrookwa.com with your name and the shift for which you would like to volunteer.

Let’s truly make this the “ultimate beach house” together!

A few weeks ago I shared with you the news and details about the 2010 Coastal Living Idea House at Seabrook – the first of several “game changers” that we see driving lots of new visitors, guests, and buyers to Seabrook. The idea house, now exclusively called the Ultimate Beach House, is coming together quite nicely. You can follow the progress in full at the Ultimate Beach House blog which we are updating weekly.

The second game changer to which I would like to introduce you is a new business solution called NAVIS Technologies. The Navis system is a phone system that handles both overflow and after-hours phone calls and inquiries. Its primary objective is to increase our call conversion rate and capture more vacationers. Our staff is receiving extensive training on how to increase closing rates and their performance will be closely monitored by our rental manager. Further, Navis fields both overflow and after-hours calls with live agents equally capable of booking our homes. There will not be a call or inquiry missed thus maximizing our call conversion rate. If you would like to learn more, please take a look at their website at NAVIStechnologies.com.

We are very excited about NAVIS and cannot wait to see the positive impact it has on our vacation rentals program. We’re also working on implementing additional features that we think will improve the Seabrook experience even further. I plan on posting these here on the Homeowners Blog in the near future. As always, if you have any questions or comments, please share them with me here on the blog or feel free to call me or email me.

Cheers,

Casey

(360) 485-3272
casey@seabrookwa.com

The Idea House at Seabrook will be exclusively called the 2010 Ultimate Beach House!

Here are the details for the house from Coastal Living Magazine:

Anticipated Exposure for Seabrook

The Coastal Living Ultimate Beach House issue will come out in October of 2010. The magazine will be promoting the “Beach House” throughout 2010 so visitors can make plans in advance of the opening. The article is anticipated to be between 30-40 pages and will not only portray the Idea House, but the community as a whole. The Marketing Representative for Coastal Living has given us inside information that we are on the schedule for a total of 3 different articles. To advertise on 1 page in Coastal Living Magazine would cost upwards of $52,000, so being able to receive 30-40 pages for free is remarkable. This doesn’t include all of the online exposure that will likely spill over to other sites owned by Time Inc. To equate in advertising dollars, this campaign would have a value that could range from $2-4 million dollars depending on the page count and online exposure. PR is considered to have 3-times the value of paid advertising, making this exposure an incredible opportunity for Seabrook. The bottom line is that this house will be the most heavily marketed beach house in America in 2010.

Many of you current owners saw us in Coastal Living Magazine in 2004 in just a two page article. You can only imagine why we are so excited for this kind of exposure. You can check out the 2009 Idea House from the October issue or view it online.

Here is a quick summary of how the whole process will work:

Lot & Architect Selection: Seabrook and Coastal Living Magazine have selected lot 156 of Phase 1A for the home of the 2010 Ultimate Beach House. Lew Oliver has been selected to perform the architectural drawings and has experience with show homes with the Southern Accents Magazine house in Rosemary Beach.

Plans: The plans are now complete, and you can see them in detail by going to the Floor Plans page.

Interior Designer: Lindsay Bierman, Editor of Coastal Living Magazine, handpicked interior designer Tim Clarke of Santa Monica, CA to introduce his take on Pacific NW Coastal Modern. Starting on June 1st, the furnishings will begin to be installed, with completion at the end of the month.

Schedule:

• September 28, 2009 – Ground Breaking
• May 30, 2010 – Completion Date/Staging begins
• Thursday, July 15th – Grand Opening Party Hosted by Coastal Living/Seabrook
• July 15th – House Open to Public for 14 weeks
• October 21st – House is closed to Public

Open House Details: Seabrook will be required to staff the home with a staff manager, who will collect a $10.00 admission fee for touring the home.

We are obviously very excited to have the 2010 Coastal Living Ultimate Beach House at Seabrook and we hope you are too. Let us know of any comments or questions on this whole process!

Over the next month I will be sharing with you several “game changers” for Seabrook.  I call them game changers because each of the events will draw many new visitors, guests, and buyers to Seabrook.  In 2010/2011 we anticipate that Seabrook could have 5 times the exposure of any other previous year.  Many of these game changers have been in the making for several years and the timing couldn’t be better for them to launch all at once.  Each of these events will ensure that our new town continues to move forward and evolve into the town we are all dreaming of.

As you may be aware, Seabrook has been selected for the 2010 Coastal Living Idea House, which will be featured in the magazine issue October of 2010.  We are extremely grateful for this opportunity as it is anticipated to drive thousands of visitors to Seabrook, as well as reach millions of Coastal Living magazine readers.  One of our owners said it best: “it’s like the Olympics for beach houses!”.  Next year, Seabrook will be exposed to millions of new people dreaming of the coast.

Here are some quick stats on Coastal Living Magazine:

• Coastal Living has the most targeted demographic for coastal beach houses
• 3.5 Million monthly readers with an average net worth of $1.5 million
• 4 Million visitors to website per month
• They anticipate more than 15,000 people through the door for the Idea House
• Shelf Life- CL has a long shelf life with readers that tend to hang on to these magazines, so the benefits to Seabrook go way beyond 2010/2011
• Typically they have two idea houses per year. In 2010, we will be the only house

Now that you have a general idea of what Coastal Living Magazine and this Idea House is all about, in my next post I will share with you more details on the house itself…

Hello Seabrook Residents/Owners!!

I hope you all enjoyed the wonderful summer we had here in Seabrook. I thought things would slow down a little bit, but so far they really haven’t! We are, however, preparing for what could be Seabrook’s biggest year ever in 2010! As you know, it has always been a challenge getting everyone the latest information about our growing town. There is a lot of news that I want to share with you and thought this would be the best way to do it.

That is why we set up www.seabrookwa.com/owners  -  this will be the way to keep track of what is going on!

My team and I will be updating this blog regularly so that you have the most up to date information. In the beginning there will be a lot of information since there are many topics to get caught up on. I apologize in advance. A lot of additional capabilities will also be added to this blog with time, especially as our community grows.

In the coming weeks I will be updating you on all of the projects we are working on, from the Coastal Living Magazine Idea House to the indoor swimming pool. This is also a place where you can ask questions and make comments on any of the content. So stay tuned……

You can also follow me on Facebook and/or Twitter:

www.facebook.com/caseyroloffwa

www.twitter.com/caseyroloff

Warm Regards,

Casey Roloff